In 21/22 we created and launched the new global platform Game.Changed. The idea focuses on the brand’s position as a game changer in the world of sports streaming, whilst comms championed the game changing athletes available to watch on their platform. The global launch campaign included a new brand design look and feel. 6 x 60 second launch films (UK, Italy, Germany, Canada, Japan and Spain). A shit load of out of home, online ads, and social posts.
It’s all about the team. Adidas’s most successful football campaign to date.
Body Proud Mums was born from a desire to smash the conventions of only ever showing perfect snapback bodies in advertising with the aim to help new mothers feel pride in their new post-birth bodies and to shift the perception of a struggling brand..
Its not offten you get to rebrand one of the nations best loved Channels. It was a full rebrand featuring a new reactive, colour picking logo and a complete set of idents designed to react to seasons, day times, special events and current affairs. To reconnect the channel and their audience we filmed British people from all around the country, doing the weird and wonderful things that only British people do.
The Great Resignation has hit the creative industries hard over the last couple of years with10% of women leaving the industry altogether in 2021. We put out a survey to shine a light on the real stories behind that statistic. The results were a damning account of our industry by the women who have left. Everything from sexual harassment, bullying, lack of work-life balance were highlighted amongst the hundreds of replies. The individual stories from the survey were emotive and powerful and unfortunately very relatable. So, for International Women's Day we wrote the resignation letters that the women from our survey couldn’t in order to highlight the things that desperately need to change.
Results: 1.9 million reach
Covered in Campaign, Creative Moment, The Drum, LLB and Creativebrief.
We didn’t think it’s right that every month a woman bleeds she is taxed for it. So on International Women’s Day 2017, we sat down and had a think. We came up with an idea that we took to Tesco, and they said bloody hell, yes! They became the first retailer to pay the Tampon Tax on behalf of their customers, and we made a little bit of supermarket history. To date, we have saved the women of the UK £8.5 million and also received a couple of lovely Cannes Lions nominations too.
The Breif was to create a 60sec stadium film for the HSBC rugby 7’s that celebrated all the crazyness the fans bring to the game and show that HSBC are there with them
McDonald's had neglected their core menu, and so too had the public. We made this campaign to remind people of the distinctive, powerful taste of McDonald's by taking some unsuspecting actors/victims on a taste rollercoaster. This ran in Ireland and Eastern Europe.
This ad put Carling back in the number 1 spot as the Country’s favourite lager…and inadvertently increased crab meat sales by 70%.
I Worked As Part Of The Amazing Pitch Winning Team At Saatchi’s That Brought In The Betway Account. The Hunch, A Character Who Can Only Be Described As An Expencive Looking Cocktail Of Sports Knowledge, Instict, Dapper Suits And Bryl Cream. An Offianado Of All Things Sport, The Guy Who Calls The Shots Before The Shots Been Taken. Because When You Know You Know, You Know.
Heed Your Hunch
The breif was to create a buzz on socail media around ITV’s Autumn line up. Thus Chuck masters was born, the mastermind director behind the season long epic that is ITV’s autum line up, or ‘The big Essex tricked reunion juice of Magaluf’. Chuck gave live DVD style commentry via twitter giving fans a deeper insight into the shows as they played out.
Having won the global pitch for premium Japanese beer brand Asahi Super Dry our first ever global campaign for the brand was due to launch in the middle of a global pandemic, 3 mates enjoying a night out wasn't really the thing people needed to see when we were all stuck at home. The task was mammoth, create a global campaign for a brand that is the number one beer in some countries yet completely unheard of in others as well as creating assets for dark markets. All the while trying to explain a taste profile that can't really be explained in the West. The Making of explains how we made it. In end we delivered over 250 assets, phew!
British Airways were launching a direct route to Lima, Peru. When we started researching we soon discovered that visiting Peru was like stepping back in time and that this flight acted as a 'new route back in time'. The three executions draw from the aesthetic cues of posters from the Golden Age of travel. Each has also been peppered with modern elements including the BA plane, selfie sticks, and a monkey holding a digital camera, a subtle combination of the old and new.
Print and OOH for Adidas’s new Formotion running shoe. A shoe so light you’ll hardly notice you’re wearing them
Sick to death of diet food clichés we made a parody film that poked fun at the absurdity of food advertising towards women. We won the pitch with this work, Laura also sang in the pitch which was bound to have clinched the deal.
